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Market Entry Made Easy

A business design firm focused on South-East-Asian frontier markets

Message to Our Stakeholders and Clients

Directors Message

Asean Star Consulting partners with bold business leaders on strategy, product innovation, and market expansion. We pride ourselves to field a multidisciplinary team that assists businesses through their most challenging ventures and transformations.
Tu NguyenExecutive Director
Tu Nguyen

How we help our clients Launch and Grow

Holistic Advisory & Execution

Our group companies are active at the intersection of advisory and direct execution. Our group companies extend across Asia.

We pride ourselve to be a holistic partner that research, advise, and execute our clients plans. While delivering holistic business consulting projects across borders, we integrate with a range of specialists, including legal and tax partners, in each jurisdiction.

With our cross-disciplinary team, we hold the hand of our clients and lead each client journey with ease.

Business Advisory

Research & Strategy Consulting

Corporate Services

Incorporation & Licensing

Business Design

Process Design & Implementation

Brand Consultancy

Brand Marketing Consultancy & Design

Learn more about our competence across sectors and regions.

A multidisciplinary consulting & execution firm

Logistics

Our team has extensive experience advising companies in the logistics space, including Shelev Leasing, Choon Heng Group Singapore, Xedienco Vietnam, and others.

Hospitality

Our team has extensive experience in the hospitality industry working with leading companies, including Accor, Savills, Escape Music Festival, and many more.

Manufacturing

Our team has team has extensive experience advising manufacturing companies, including Dayun Trucks China, Lvtong China, and others.

Technology

Our team has much experience working with technology and software companies, delivering solutions for web2 and web3 businesses.

Real Estate

Our team has extensive experience advising companies in the real estate sector HB Group Vietnam, Diamond Island, Gamuda Berhad, and others.

Finance

Our team has previous experience advising financial services firms and banks, including Standard Chartered, VP Bank Vietnam, Techcombank, and others.

Modern Trade

Our team has team has extensive experience working with companies like Mitju Singapore, Barworks Wine and Spirits Singapore, Crescent Mall, and many more.

FMCG

Our team has decades of experience building brands and distribution channels for Unilever, P&G, Coca Cola, ABInbev, and other consumer brands.

Latest developments

Advantage of Asean Star Consulting firm

Advisory & Execution

Where other advisories end with a report, that is where we make the difference. We do not only give good advice and then leave our clients struggling with the execution. We either journey with our clients during the execution and implementation phase or directly lead the execution and implementation hands-on.

This may look like negotiating deals on behalf of clients with new partners and vendors all the way to drafting partnership documents during business partner matching projects. This may look like executing road-show promotion campaigns or making sales calls to find the first anchor customers for clients entering a new overseas market. This may look like negotiating with authorities on licensing and approvals. We do not only advice, we also offer to do the work.

01

Research

We find powerful insights and relationships to give our clients a competitive edge.

02

Consult

We advise on strategies and actions for market entry and expansion to bring sustainable growth to our frontier market clients.

03

Implement

We demonstrate a hands-on approach. Where required we do the initial work of implementation and execution to get our clients started.

Asean Star Consulting & marketing Pte Ltd 2025 - All Rights Are Reserved