Market Entry Made Easy
A business design firm focused on South-East-Asian frontier markets
Message to Our Stakeholders and Clients
Directors Message

How we help our clients Launch and Grow
Holistic Advisory & Execution
Our group companies are active at the intersection of advisory and direct execution. Our group companies extend across Asia.
We pride ourselve to be a holistic partner that research, advise, and execute our clients plans. While delivering holistic business consulting projects across borders, we integrate with a range of specialists, including legal and tax partners, in each jurisdiction.
With our cross-disciplinary team, we hold the hand of our clients and lead each client journey with ease.
Corporate Services
Learn more about our competence across sectors and regions.
A multidisciplinary consulting & execution firm
Logistics
Our team has extensive experience advising companies in the logistics space, including Shelev Leasing, Choon Heng Group Singapore, Xedienco Vietnam, and others.
Hospitality
Our team has extensive experience in the hospitality industry working with leading companies, including Accor, Savills, Escape Music Festival, and many more.
Manufacturing
Our team has team has extensive experience advising manufacturing companies, including Dayun Trucks China, Lvtong China, and others.
Technology
Our team has much experience working with technology and software companies, delivering solutions for web2 and web3 businesses.
Real Estate
Our team has extensive experience advising companies in the real estate sector HB Group Vietnam, Diamond Island, Gamuda Berhad, and others.
Finance
Our team has previous experience advising financial services firms and banks, including Standard Chartered, VP Bank Vietnam, Techcombank, and others.
Modern Trade
Our team has team has extensive experience working with companies like Mitju Singapore, Barworks Wine and Spirits Singapore, Crescent Mall, and many more.
FMCG
Our team has decades of experience building brands and distribution channels for Unilever, P&G, Coca Cola, ABInbev, and other consumer brands.
Latest developments
Advantage of Asean Star Consulting firm
Advisory & Execution
Where other advisories end with a report, that is where we make the difference. We do not only give good advice and then leave our clients struggling with the execution. We either journey with our clients during the execution and implementation phase or directly lead the execution and implementation hands-on.
This may look like negotiating deals on behalf of clients with new partners and vendors all the way to drafting partnership documents during business partner matching projects. This may look like executing road-show promotion campaigns or making sales calls to find the first anchor customers for clients entering a new overseas market. This may look like negotiating with authorities on licensing and approvals. We do not only advice, we also offer to do the work.
01
Research
We find powerful insights and relationships to give our clients a competitive edge.
02
Consult
We advise on strategies and actions for market entry and expansion to bring sustainable growth to our frontier market clients.
03
Implement
We demonstrate a hands-on approach. Where required we do the initial work of implementation and execution to get our clients started.